How iBeauty Started
From Wax to Wonder: The iBeauty Journey Since 2008
In November 2008, iBeauty was born out of a simple vision: to supply high-quality, professional beauty products to beauty therapists, salons, and every woman passionate about expanding her skills and self-care routine. What started as a modest offering of wax and nail accessories has since grown into a thriving hub of beauty solutions trusted by professionals and everyday enthusiasts alike.
Our journey began with just a few essentials—wax and nail products that quickly gained traction among local beauty therapists. In that same year, we introduced two key names that became staples in our product range: Salon Specifics wax and Julienne tint. These initial steps were small but powerful, paving the way for the growth that followed.
By August 2017, we started to hear one name over and over again from our clients: Maskscara. Listening to our customers, we knew we had to bring this beloved brand into the iBeauty family. And so we did. With Maskscara on board, the spark of innovation was reignited—and we weren’t about to stop there.
Post-2017 was a period of exciting growth. We expanded our range to include premium brands like Cirepil wax, RefectoCil, and PNB—a reflection of our commitment to offering only the best. As demand grew, so did our product line. Spa Life and Depileve became our newest additions, welcomed with open arms by our loyal customers.
iBeauty has always stood for more than just supplying beauty products. We are a space for learning, inspiration, and empowerment. Whether you're a trained beauty therapist seeking top-tier professional products, or someone who simply loves the joy of DIY beauty at home, iBeauty is here to support your journey.
Our success wouldn't be possible without the unwavering support of our clients. Your belief in us challenges us to grow, evolve, and continue raising the bar. We’re proud of how far we’ve come—and we’re even more excited about where we’re going.
Thank you for being part of the iBeauty story.
